Marketing policy of a produced Segmentation

Market Segmentation


Group customers (needs, industry, distribution, geography).
Narrow the targets.
Select targets.
Label the segments.
Consider the similarities and differences. Anything missing?

Competitors

What are they doing now?
Where do competitors advertise, and how often?
What is their sales pitch?
How do competitors price?
How do they distribute?
How do competitors position themselves?
How do competitors react to threats?
How do successful competitors differ from the lesser?
What are their market shares?
Compare competitors to your organization in terms of your:

Strengths
Weaknesses
Opportunities
Threats