Marketing some key policy of product

some key policy of product marketing

After market forecasting methods have been established the next step necessary is a consideration of the task of formulating general marketing policies. A policy is a line or course of action predetermined for the purpose of insuring uniformity and consistency of procedure over a considerable period of time under recurrent and essentially similar circumstances.

Generally, the attempt should be made to establish marketing policies for considerable periods of time. Changes should not be made without good reason. To be successful, policies must be followed definitely, and applied impartially. However, common sense must be used in their application.

A classification of general marketing policies, to be useful, must rest upon the basic factors with which particular policies are concerned. Marketing policies may be grouped as : Product policies, price policies, trade channel policies, and dealer and customer policies.